Majesco is hiring a Senior Product Manager on the marketing team.
Job Description:
The Senior Product Manager is the "champion" of all assigned products and will be involved in all aspects of bringing a product to market. He/She is directly responsible for conceptualizing and implementing consumer marketing plans. Although not directly responsible for developing or manufacturing a product, in order to spearhead all marketing initiatives, the Sr. Product Manager must work hand in hand with every department and become integrally involved in a product's development from a marketing and business perspective. In sum, the Sr. PM acts as the "hub of the wheel" and chief overseer for an individual product.
Job Responsibilities:
- Develop and own all product management and marketing functions for video game titles (product positioning, product launches, packaging, documentation, advertising, PR, promotions, sales support materials, trailers, ESRB, etc.)
- Manage implementation of innovative, creative and effective marketing programs within budgetary guidelines.
- Manage and lead all projects and procedures internally and externally for products (except for actual game development).
- Develop creative objectives and strategies for packages, ads and promo materials.
- Coordinate and manage internal and external resources to implement effective marketing programs throughout the life cycle of the product.
- Partner with sales to maximize sell-in and sell-through of all titles. Develop and execute effective retail marketing programs with sales partners and Director of Channel Marketing.
- Develop and build outside relationships with agencies, media, licensees and other marketing partners.
- Be pro-active about taking on special projects and follow through to completion.
- Ensures processes for the evaluation of marketing plan effectiveness: program tracking, sales impact and next-step action plans on assigned titles.
- Ensures that all product management level developers and licensor relationships are maintained.
- Plays an integral role in greenlight process: concept review, competitive assessment, NPD evaluation and modeling development
Requirements:
- 4-5 years of related work experience (entertainment industry experience preferred)
- Experience developing marketing plans and budgets is necessary. Experience marketing video games is a definite asset, but a passion for video games is essential!
- Undergraduate degree in marketing or business/MBA preferred
- Experience working with licensed properties
- Excellent creative, strategic and analytical thinking
- Strong written and verbal presentation skills
- Must be an aggressive, self- motivated, team player
- Ability to manage projects on schedule and within budget
Please send cover letter, resume and salary requirements to mama@majescoentertainment.com.