Majesco Entertainment

Majesco is hiring a Senior Product Manager on the marketing team. 

Job Description:

The Senior Product Manager is the "champion" of all assigned products and will be involved in all aspects of bringing a product to market.  He/She is directly responsible for conceptualizing and implementing consumer marketing plans. Although not directly responsible for developing or manufacturing a product, in order to spearhead all marketing initiatives, the Sr. Product Manager must work hand in hand with every department and become integrally involved in a product's development from a marketing and business perspective.  In sum, the Sr. PM acts as the "hub of the wheel" and chief overseer for an individual product.

Job Responsibilities:

  • Develop and own all product management and marketing functions for video game titles (product positioning, product launches, packaging, documentation, advertising, PR, promotions, sales support materials, trailers, ESRB, etc.)
  • Manage implementation of innovative, creative and effective marketing programs within budgetary guidelines.
  • Manage and lead all projects and procedures internally and externally for products (except for actual game development).
  • Develop creative objectives and strategies for packages, ads and promo materials.
  • Coordinate and manage internal and external resources to implement effective marketing programs throughout the life cycle of the product.
  • Partner with sales to maximize sell-in and sell-through of all titles. Develop and execute effective retail marketing programs with sales partners and Director of Channel Marketing.
  • Develop and build outside relationships with agencies, media, licensees and other marketing partners.
  • Be pro-active about taking on special projects and follow through to completion.
  • Ensures processes for the evaluation of marketing plan effectiveness: program tracking, sales impact and next-step action plans on assigned titles.
  • Ensures that all product management level developers and licensor relationships are maintained.
  • Plays an integral role in greenlight process: concept review, competitive assessment, NPD evaluation and modeling development

Requirements:

  • 4-5 years of related work experience (entertainment industry experience preferred)
  • Experience developing marketing plans and budgets is necessary. Experience marketing video games is a definite asset, but a passion for video games is essential!
  • Undergraduate degree in marketing or business/MBA preferred
  • Experience working with licensed properties
  • Excellent creative, strategic and analytical thinking
  • Strong written and verbal presentation skills
  • Must be an aggressive, self- motivated, team player
  • Ability to manage projects on schedule and within budget

Please send cover letter, resume and salary requirements to mama@majescoentertainment.com.